experiential marketing

experiential marketing
Общая лексика: пробный маркетинг

Универсальный англо-русский словарь. . 2011.

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  • Experiential marketing — attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.As a marketing… …   Wikipedia

  • Marketing immersif — Le marketing immersif est l’une des disciplines apparues récemment dans le domaine du web marketing. Le marketing immersif s apparente au marketing expérientiel. Elle immerge les consommateurs dans l’univers de la marque. Les techniques utilisées …   Wikipédia en Français

  • Experiential interior design — ‘Experiential Interior Design’ (EID) is the practice of employing experiential values in interior experience design. EID is a new design approach in interior architecture emphasizing on human experiential needs[1][2]. The notion of EID is… …   Wikipedia

  • Marketing communications — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Guerrilla marketing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing Communication Consultant Association — For other uses, see MCCA (disambiguation). The Marketing Communication Consultant Association (MCCA) is the trade association of marketing communications agencies in the United Kingdom. It was established to protect, defend and support marketing… …   Wikipedia

  • Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …   Wikipedia

  • Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …   Wikipedia

  • List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …   Wikipedia

  • Engagement marketing — Engagement marketing, sometimes called participation marketing, is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages,… …   Wikipedia

  • Reality marketing — is a form of Permission marketing that blends many types of interactive advertising techniques into a Reality television show format. History During the 1990 s, acquiring and keeping the attention of consumers was becoming more difficult in the… …   Wikipedia


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